Director of Sales & Marketing

Accorhotel

Job details

Job Description

Develop and execute comprehensive sales and marketing strategies to drive revenue growth and market expansion
Lead, mentor, and manage the sales and marketing teams to achieve departmental goals and key performance indicators
Establish and oversee annual budgets for sales and marketing initiatives, ensuring optimal allocation of resources
Identify new market opportunities and develop strategic partnerships to enhance competitive positioning
Create and implement integrated marketing campaigns across multiple channels to increase brand awareness and customer engagement
Monitor market trends, competitor activities, and customer feedback to inform business strategy and tactical adjustments
Collaborate with senior leadership to align sales and marketing objectives with overall company vision and financial targets
Analyze sales data and marketing metrics to measure campaign effectiveness and return on investment
Oversee customer relationship management (CRM) systems and sales tools to streamline operations and improve efficiency
Represent the organization at industry events, trade shows, and client meetings to strengthen business relationships

Qualifications

Bachelor's degree in Business Administration, Marketing, Sales, Communications or related field
Minimum 10 years of progressive sales and marketing experience, with at least 2 years in a leadership or director-level role
Proven track record of developing and executing successful sales and marketing strategies that drive revenue growth
Demonstrated expertise in managing and leading high-performing sales and marketing teams
Excellent analytical skills with the ability to interpret sales data, marketing metrics, and ROI analysis
Exceptional communication and presentation skills, with the ability to influence senior leadership and external stakeholders
Strategic thinking and business acumen with a focus on market expansion and competitive positioning