PR & Influencer Specialist

Hmgroup

Job details

  • ONSITE
  • FULL_TIME
  • Stockholm
  • Sweden
  • Verified 2026-09-30
  • Source: Hmgroup public SMARTRECRUITERS source

Original job description

Job Description

As a PR & Influencer Specialist you will set develop and execute, our PR and influencer marketing efforts across global and local markets. 

In this role, you will drive strategic PR & Influence communication, build meaningful relationships with creators and media, and bring the Weekday brand closer to our community through impactful storytelling and collaborations. 

WHAT YOU'LL DO 

  • Develop and execute Weekday's global and local PR and influencer marketing strategy aligned with the brand direction and business objectives. 
  • Set goals, manage budgets, monitor performance, and optimize activities based on results. 
  • Lead and coordinate influencer collaborations, brand partnerships, events, activations, and PR initiatives. 
  • Build, nurture, and maintain strong relationships with influencers, creators, media contacts, agencies, and industry partners. 
  • Manage press relations, media outreach, press releases, gifting programs, and media monitoring. 
  • Foster close cross-functional collaboration with Social Media, Creative, Assortment, and external partners to drive brand impact and business growth.  
  • Identify new opportunities, emerging talents, and cultural moments that strengthen Weekday's relevance and visibility. 
  • Monitor industry trends across fashion, music, art, culture, and social media to continuously evolve the PR and influencer strategy. 
  • Analyze campaign performance and provide actionable insights and recommendations. 

WHO YOU'LL WORK WITH 

You will be part of the Weekday Marketing team and work closely with colleagues across Brand, Media, Content Production, Assortment and E-commerce. You will also collaborate with external agencies, media representatives, influencers, creators, and strategic partners across multiple markets. 

QUALIFICATION 

  • Experience within PR, Influencer Marketing, Brand Communications, preferably within fashion, lifestyle, retail, or consumer brands. 
  • Proven experience developing and executing PR and influencer strategies, including campaign planning, influencer partnerships, media relationship, events, and activations. 
  • Strong understanding of the influencer marketing landscape, social media platforms, creator ecosystems, and earned media strategies. 
  • Experience managing budgets, agency relationships, campaign reporting, and performance analysis, with the ability to translate insights into actionable recommendations. 
  • Established network and experience building press and media relationships, as well as planning and executing PR events targeting KOLs and relevant press within fashion, culture, and music. 
  • Excellent communication skills in English, both written and verbal, and proficiency in relevant tools such as influencer marketing platforms, media monitoring tools, social analytics tools, and Microsoft Office. 

Behaviours based on our values  

  • Delivery & Execution: Ability to produce high-quality, accurate work, prioritise effectively and meet deadlines. You should also be able to demonstrate resilience under pressure. 
  • Problem Solving & Judgment: Ability to analyse issues logically, use data and evidence to guide decisions & anticipate and address issues before they arise. 
  • Communication: Able to communicate clearly in writing and verbally, you should be able to explain technical or complex points simply and keep stakeholders informed and updated. 
  • Collaboration: Ability to work constructively with other colleagues, share knowledge and support teammates. You should also be openminded and accept feedback professionally. 
  • Adaptable & Curious: You should be able to adjust to changing priorities, learns new tools and processes quickly and show curiosity and self-development 

ADDITIONAL INFORMATION   

This is a full time permanent position based at our Head Office in Stockholm.   
  
If you feel this opportunity is exciting, feel free to apply by sending in your CV and Portfolio in English as soon as possible, but no later than 9th of Oct. Due to data policies, we only accept applications through our career page.   

We value collaboration and believe that great ideas thrive when we work closely together. Therefore, this role is primarily office based, with four days per week at the office to foster teamwork and engagement. One day per week, you’ll have the flexibility to work remotely.   

Please note this position is offered on a local contract; therefore, you should have the legal right to work in Sweden before applying. Other candidates are welcome to register their interest, and we will keep you in mind for future opportunities.   

WHO WE ARE   

Weekday is a creative multi-space featuring Weekday, Cheap Monday, Monki, exclusive drops, second hand and more. A mix of culture inspired brands that evolve with the now and embrace the many true expressions of youth. Weekday is more than fashion — it’s a platform for moods, moments, and culture in motion. Learn more about Weekday here.   

WHY YOU’LL LOVE WORKING HERE   

We offer all our employees attractive benefits with broad development opportunities. All our employees receive a staff discount usable on all our H&M Group brands in stores and online. In addition, all employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.   

Weekday based colleagues also receive:   

  • 30 days holiday   

  • A collective agreement which includes pension and life insurance   

  • Wellness benefit 4000kr/year   

  • Benify Benefits Portal   

JOIN US   

Our uniqueness comes from many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.   

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you not to attach a cover letter in your application.   

We look forward to hearing from you.   

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